Looking for the best IVF clinic abroad?

Let's Find A Clinic
The Challenges of Artificial Intelligence in Fertility

The Challenges of Artificial Intelligence in Fertility

By Aleksander Wiecki, Chief Marketing Officer, IVF Media

The fertility industry owes a lot to science and technology; without both, people who could not have children would never have been able to fulfill their dream of becoming a parent. It is the constant progress of science that makes success rates grow year after year. We associate concepts like artificial intelligence with futuristic robotic science fiction. However, the truth is that artificial intelligence is widely used in the medicine and fertility industry and its practical applications are indeed absolutely crucial to IVF.

What can artificial intelligence do in fertility?

Algorithms are behind some parts of the processes during various fertility treatments. To name a few, one of the most outstanding contributions of A.I. to this field is the development of predictive models to help professionals and patients when they have to face medical decisions. When evaluating the possible viability of an embryo, we can only take into account its development. However, using A.I. we can introduce other variables (like body mass index, age, ovarian reserve or semen quality of the patient) and consequently tackle it globally.

A.I. is also used to non-invasively analyze embryos to determine their genetic integrity, which undoubtedly translates into better results in IVF treatments. Of course, one of the fields in which artificial intelligence also has a lot to say is in the donor selection process.

Artificial intelligence to choose donors for patients

Starting from the obvious premise that all fertility patients prioritize having a healthy baby, when it comes to choosing a donor the desire to have a baby that resembles their parents-to-be is also often present. In fact, some of the laws in countries where doctors have to choose the donor, reinforce this theory because they try to guarantee a minimum of similarity in the selection of donors by forcing them to choose phenotypically similar donors. But the problem of resemblance is much more complex than it might seem at first glance.

Is everything inherited?

The harmony of their features, the shape of their mouth, how beautiful their nose is, or how big their eyes are can draw our attention to a person. But genetics casts cold water on our expectations that our children necessarily inherit them because not all traits are passed from generation to generation with the same probability.

Artificial intelligence is capable of learning how traits are inherited. The main stumbling block is that it needs a very large database of faces to study heritability and such a broad database is not always available. In addition, nowadays the problem of data protection is added.

Generation of synthetic faces

To solve this problem that affects many areas – not just fertility – much progress has been made in imaging. Some of the advances have reached the mass media in the form of commercial apps for entertainment such as these that allow you to change the sex of a person in a photo or that simulate how you will look when aged.

Best Countries for IVF Revealed

Popular countries, costs, success rates, legal frameworks and availability in one comprehensive 100-page guide. 10K+ downloads

Best Countries for IVF Revealed

Popular countries, costs, success rates, legal frameworks and availability in one comprehensive 100-page guide. 10K+ downloads

Find the Right IVF Clinic Abroad

Get personalised clinic suggestions, cost clarity, donor options and next-step guidance before you contact clinics.

IVF Clinics Directory

Carefully selected clinics based on patients' reviews and clinics’ experience.

Compare IVF Packages Costs

Explore comprehensive IVF packages that include treatment costs, additional services, and special offers.

A very surprising website is „This person doesn’t exist” which generates „photos” of non-existing people of different ages, races, and sexes. As the algorithm is trained, the representations are more and more realistic and it is difficult to believe that these people do not really exist. These images in turn are used by researchers around the world for scientific purposes.

How do we decide if someone looks like someone else?

People are capable of perceiving the resemblance, but it is somewhat subjective. The clearest example are toddlers, to whom the paternal family always finds a similarity with someone on their side and the mother’s family on hers. Still, the truth is that there is usually a certain consensus. The challenge lies in replicating what is done naturally and intuitively by the human being using a machine.

Results from Facial Matching tools such as Fenomatch aimed at quantifying similarity have proven to be quite exact and have accurate results. Generic Facial Recognition tools are inefficient because they are geared toward identifying people, not answering the question of how much two photos resemble each other. Furthermore, they are not trained to face this specific issue.

Find the Right IVF Clinic Abroad

Get personalised clinic suggestions, cost clarity, donor options and next-step guidance before you contact clinics.

To date, a global approach was being used to address the challenge of resemblance until now. This means that tools are globally looking at faces and analyzing the resemblance between patients and donors. The new path is working on isolating some of the specific features of people (those beautiful eyes or that nose that captivated us) and look for those who share them.

The future of donor selection

Artificial intelligence will allow the selection of donors to be more and more precise. The future is to invest in developing distinct tools for fertility that respond to the specific problems of this sector of medicine.

Many fertility clinics already use tools based on AI and they use them in the process of selecting egg and sperm donors for their patients. For your convenience, we have included that information in the clinic profiles we publish. Browse the clinics and look for Fenomatch availability.

Aleksander Wiecki

Aleksander Wiecki is Chief Marketing Officer of IVF Media and has worked in the fertility field since 2008, leading marketing and patient experience. He is Vice-Chair of the European Fertility Society, Chair of its Cross Border Reproductive Care Committee, and a member of ESHRE. Read full bio

Need help choosing an IVF clinic abroad?

Take 3 minutes to complete our Clinic Matching Test and save yourself hours of searching, comparing, and contacting clinics on your own. Tell us what matters most to you — your treatment type, destination preferences, expectations, and personal situation — and we will match you with 3 trusted IVF clinics abroad that fit your needs.

Our database includes only experienced fertility clinics that regularly support international patients and understand what matters during treatment abroad: clear communication, transparent information, patient care, and professional support.

The selected clinics will contact you directly within 3 working days, so you can compare your options and take the next step with more confidence.

Keep reading

More guides

Egg Donation in Portugal FAQ: Costs, Donors, Age Limits & IVF Rules

Egg Donation in Portugal FAQ: Costs, Donors, Age Limits & IVF Rules

Egg donation in Portugal differs from several other European destinations because the current system gives donor-conceived people the right to obtain the donor’s civil identity from age 18. Portugal also allows fertility treatment for single women and female couples, including ROPA, while the maximum female age for medically assisted reproduction is 50. This article answers […]
Donor Egg IVF Success Rates – The Truth Clinics Don’t Tell You

Donor Egg IVF Success Rates – The Truth Clinics Don’t Tell You

Donor egg IVF success rates vary according to what is being measured. A clinic may report success as: These figures cannot be compared directly unless they use the same outcome and the same method of calculation. Other reports use different treatment categories and produce different figures. Before comparing clinics, it is necessary to establish exactly […]
3 parent baby – groundbreaking pronucleus transfer – interview with Nadiya Clinic

3 parent baby – groundbreaking pronucleus transfer – interview with Nadiya Clinic

Three-parent baby – the beginning Let’s start with the early onset of IVF treatment. IVF was indeed a breakthrough infertility treatment and although the first IVF baby was born 1978, not all medical cases were a success. Dr. Valery Zukin from Nadiya Clinic noticed that one of his patient’s embryos ceased to develop on day […]
Why Do British Patients Go Abroad?

Why Do British Patients Go Abroad?

Many British patients choose IVF abroad because treatment in the UK can involve long waiting times, strict eligibility criteria, and high private costs. Across Europe, countries such as Spain, Greece, and the Czech Republic offer faster access, competitive pricing, and well-established fertility clinics. The right destination depends on personal priorities such as timing, cost, privacy, […]
Best Egg Donor Banks Worldwide

Best Egg Donor Banks Worldwide

Best Egg Donor Banks Worldwide – Summary What Are Egg Donor Banks?: These are organizations that recruit, screen, and store frozen donor eggs for IVF programs globally. Top Banks Mentioned: Includes Donor Egg Bank USA, Cryos International, Ovobank, and others with diverse ethnic profiles and rigorous screening. Fresh vs. Frozen Programs: While fresh donor programs […]
Insight into IVF in Spain | Interview with UR Vistahermosa

Insight into IVF in Spain | Interview with UR Vistahermosa

Did the expensive IVF treatment in the UK (or your home country) leave you thinking about flying abroad for treatment? You are one of many people who are looking for more affordable alternatives. While the UK has some of the best health care in the world (both on the NHS and private), still many infertile […]
Best Country for Donor Egg IVF - Success Rates, Costs & Laws

Best Country for Donor Egg IVF - Success Rates, Costs & Laws

If you are considering IVF with donor eggs abroad, Spain is the most popular choice due to high success rates, advanced laboratories, and patient-friendly legislation. Greece, the Czech Republic, and North Cyprus are strong alternatives, offering more flexible age limits, lower costs, and inclusive treatment options for single women and couples. Portugal, Latvia and Denmark […]
Risks and complications of IVF egg donation

Risks and complications of IVF egg donation

Before one decides to become an egg donor there are issues to consider related to the physical, psychological and emotional health. Although most of the medical donations are associated with some hazards – even donating blood could be dangerous if not done in proper conditions – egg donation process and risks abroad are, however, entirely different. […]